The company was founded in 2017 and launched into the UK salon professional market as a mid-range hair extension supplier, ethically sourced from India with a shade range of only 19. To meet uprising client demand in early 2018 SWAY created flexibility by launching a Russian/Mongolian luxury Signature Hair Collection as well as the SWAY Haircare line.
2018 saw the launch of our exclusive Flat Weft registered design to the UK market. Sourcing better quality raw material from the southern regions of Russia and Mongolia allowing an additional 6-month longevity guarantee and product innovation.
SWAY is now one of the UK’s leading salon professional brands and rated No1 on Trustpilot. A salon professional go to brand offering 5 hair extension methods, 40 unique natural colour shades and a Premium Haircare collection. A one stop shop for stylist needs, they have the opportunity to create the most discreet colour blends and lengths in the market.